This article throws my goal into two distinct camps: experiences vs things which is a comparison I hadn't really thought of before. The author tells a nice story about a very expensive coat she yearned for but within weeks of purchasing this coat, it hung on the rack along with the others and wasn't particularly exciting any more: but the memory of sitting in said coat on a beach with her husband eating fish and chips brought about stronger positive feelings.
And whilst of course we will all continue to shop, a good rule of thumb is to ask yourself "will I remember this at the end of my life?" this seems very relevant when applied to my goals and prioritising them: I am certain visiting Miami, owning my first home and owning a dog are memories that will last me forever, owning an apple mac...I'm not so sure.
So dear readers, consider this before spending your hard earned clams....